Course curriculum

    1. WELCOME! Here's Where to Start

    2. CHECK-IN - Your Hopes and Expectations for the Course

    3. COURSE MATERIALS

    1. LESSON - Good vs. Better Messaging + Examples of Better

    2. TIP - How You Can Spot Good Messaging

    3. LESSON - The Messaging Framework and An Introduction to The Sometimes Messy Customer Journey

    1. LESSON - Goal Setting: What OKRAs Are and How To Set 'Em for Your Content Marketing

    2. ACTION BREAKDOWN - How to Complete Step One on Your Course Worksheet

    1. LESSON - Let's Talk About That Audience: Defining Your First Persona

    2. EXAMPLES - Examples to Use When Developing Your Persona

    3. TIP - How to Understand your Target Persona Better

    4. CLOSE-UP - The 'Jobs To Be Done' Approach to Messaging

    5. ACTION BREAKDOWN - How to Complete Step Two

    1. LESSON - About Your Offerings ... How to Ensure that YOUR Messaging Job Lines Up With Their Audience Job

    2. CLOSE-UP - Learning to Create Messaging for Audience Pains, Gains, and Jobs

    3. ACTION BREAKDOWN - How to Complete Step 3

    1. LESSON - Targeted Messaging for Different Phases of the Journey: Getting Into Your Persona's Mindset

    2. CLOSE-UP - Let's Learn the Magic Formula, Shall We?

    3. ACTION BREAKDOWN - How to Complete Step 4

About this course

  • $67.00
  • 23 lessons
  • 0.5 hours of video content